Last updated: January 15th, 2026
Astartea OU a limited company duly registered in accordance with the laws of Estonia, having its registered address at: Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117 (hereinafter "Astartea", "We," or "Us"). Astartea is the owner of this Website and provides services to publishers, advertisers and other companies (our "Clients") that allow them to plan and execute digital media advertising campaigns and measure the performance of those campaigns (the "Services") This Privacy Policy (hereinafter the "Policy") explains how Astartea collects, uses and shares information from individuals that interact with Website. This Privacy Policy applies to user data collected, stored, or processed by Astartea for providing the ad-serving services. Carrying out such activities, We comply with the legal provisions of the EU General Data Protection Regulation (GDPR) and data protection provisions of other regions where our services are in use. For Astartea, the protection of personal data is very important, thus We strictly comply with the data privacy laws. Our services are intended for the general public and not for children. We do not knowingly collect personal information from users who are considered children under their respective national laws. Privacy Policy is an integral part of the user Terms of Use that should be regarded by You with an equal attention.
In the course of providing services to our clients we do not intentionally collect information that reveals your real-world identity, such as your name, address, phone number, or social security number. Our clients may use our services to process some sensitive information, which may come from our clients' websites and may be processed through our technology without our awareness or control of thereof. Rather we collect data about your computer or device using a number of technologies, the explanation to which you will find below. The information we collect is pseudonymous, generalized, and is not considered to be personal information in the majority of jurisdictions. In some other jurisdictions in which we provide services to our clients, in certain contexts, such information, including Internet Protocol (IP) addresses and other pseudonymous information, like certain unique device identifiers that may identify a particular computer or mobile device (for instance, in European Union) may be considered to be personal information.
Please take notice, that We may work with third party data platforms or applications that may be directly integrated into our technology or used separately, supplementing our technology by us or our clients. It helps to deliver targeted advertisements using our advertising technology more efficiently or it allows our clients to use multiple interfaces and manage data more efficiently. Finally, our clients may use third-party data in combination with your user information to deliver targeted advertisement materials and/or inventory across multiple devices that may ultimately be processed by our technology without our knowledge thereof.
Information that we may process includes:
YOU SHOULD REVIEW THE PRIVACY POLICY AND TERMS OF USE FOR ANY SITE OR APPLICATION YOU VISIT OR INSTALL TO LEARN ABOUT WHAT INFORMATION THOSE SITES COLLECT FROM YOU, AND HOW THEY USE AND SHARE SUCH INFORMATION. THE INFORMATION IN THIS PRIVACY POLICY MAY NOT REFLECT WHAT AND HOW OUR CLIENTS OR WE COLLECT ON ANY INDIVIDUAL SITE.
We use the information that we collect about your device to:
Cookies are a technology that is based on a small-size data files containing a string of alphanumeric characters that usually include a unique identifier and are placed on a visitor's device or computer. Cookies are usually stored at user's computer permanently (persistent cookies) or temporally. We use cookies on our clients' websites in order to operate our technology and collect user information and statistically analyze advertisement preferences.
Tags and Pixels are blocks of code that we and our clients may use to track your browsing on the Internet: from resources to any particular websites or applications to track your browsing behavior. Sometimes web beacons are used for these purposes. They are usually transparent or invisible graphic images, no larger than 1x1 pixel, they are placed on a page or otherwise, Internet resource or sent within an e-mail to monitor the behavior of the user visiting the resource or sending the e-mail. It is often used in combination with cookies. We create and use a unique synchronization system to check the quality of information that we have collected with information that our clients collected independently, and later help our clients or third parties that intend to provide you with targeted advertisements.
Mobile Device Identifiers or Mobile Device IDs are unique identifiers which can be used to identify a mobile device. We may use standard device identifiers, to track your use of mobile applications and to determine if a piece of advertisement inventory has been delivered to a specific user or retargeted, or to determine the frequency of certain inventory for a certain user. Ultimately, passing device's ID back to advertisers helps us and our clients to improve the quality of advertising and its efficiency.
These are blocks of code or algorithm similar to Tags and Pixels that are embedded into a digital resource that allows us to track certain information related to the application use, gathered during the process of utilizing our technology.
Please be aware that we use other technologies, including locally stored objects, to collect user information in order to assist users with the inventory delivery and to provide reporting to our clients or to evaluate the quality of advertisement.
Astartea may share the information We receive about you as described in this Policy as follows:
By using the Website, You are accepting the terms of this Privacy Policy.
IF YOU DO NOT AGREE TO TERMS OF THIS PRIVACY POLICY IN THEIR ENTIRETY, YOU MAY NOT ACCESS THIS WEBSITE OR OTHERWISE USE THE SITE, REGISTER AS A PUBLISHER OR ADVERTISER OR ENTER ANY PROMOTION.
For purposes of this Privacy Policy, "Personally Identifiable Information" shall mean any information obtained through your use of the Website. This section does not refer to any information we store, collect, or process using our services.
The Personally Identifiable Information that You must submit in order to register, or to enter into an agreement with us, may include, without limitation:
You may be required to provide billing info that will be required for issuing invoices. This information may include your bank account details or any other information that you may deem necessary for billing purposes. However, we expressly prohibit entering credit card information for billing purposes.
To the extent Personally Identifiable Information has been collected from You, You acknowledge that such collection is done on a voluntary basis to enable us to provide you efficient access to our materials and/or inventory, services, promotions, and our other products and/or services.
We automatically collect Non-Personally Identifiable Information when You access and use this Website. This Non-Personally Identifiable Information includes, without limitation, the type of browser that you use (e.g., Internet Explorer, Chrome, Safari), your IP address, the type of operating system that you use (e.g., Windows or Mac OS), and the domain name of your Internet service provider (e.g., Verizon, AT&T).
We use Non-Personally Identifiable Information to help diagnose problems with our server, to personalize your Internet experience, and to identify ways of making the Website better. We also may use this Non-Personally Identifiable Information in the aggregate to analyze Site usage, as well as to offer you products and services. This Non-Personally Identifiable Information is not linked to any Personally Identifiable Information.
An IP address is automatically assigned to your computer every time you establish a connection to the Internet. Astartea advertisement materials and/or inventory uses your IP address to help diagnose problems with our server and to administer our website. When you open an account on Astartea advertisement materials and/or inventory, your IP address will be associated with personally identifiable information.
We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information You submit while staying on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for You to navigate our Website. A session ID cookie expires when You close Your browser. A persistent cookie remains on Your hard drive for an extended period. You can remove them by following directions provided in your Internet browser's "help" file.
Astartea uses reasonable technical and organizational measures to protect the information it collects about You in compliance with its legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of user data. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.
By using our Services or providing personal information to us, You agree that we may communicate with You electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system's breach, we may attempt to notify You electronically by posting a notice on our Services, by mail or by sending an email to You.
Astartea provides consumers with data subject or consumer rights as and when and to the extent required under such applicable laws.
Our Data Protection Officer can be reached via e-mail: [email protected] or by post using the details provided below:
Attn: Privacy Officer
reg. address: Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117
General Data Protection Regulation (EU) 2016/679 (GDPR) is a European Union law governing privacy and data protection for all residents of the EU. The provisions of GDPR can be also applied to how data is processed and verified outside the European Union.
GDPR is intended to empower the citizens of the European Union to control their personal information. In accordance with the applicable laws, users are authorized to access and modify their own data held by the companies, which includes data collection, ad tracking, surveys, cookies, location data, and every other bit of a user's "digital footprint". Users are also entitled to transmit their personal details to other organizations. The GDPR also enforces companies to determine their in-house data security policies.
We maintain our commitment to protect the privacy of our users and abide by the legislation of all regions we operate in, including compliance with the GDPR.
Taking into account the above, personal data (if any) of our users is processed under the "purposes of legitimate interests" as outlined in GDPR Article 6(1)(f). Such an approach also helps us to fight against fraud and reimburse our contractors and agents. In accordance with the GDPR requirements, we will strive to, at any time, (i) streamline the data handling controls, (ii) specify our relationships with data partners, and (iii) provide the data subjects with an understanding and direct management of the way their personal information is used.
Personal Information: Personal information will be pseudonymized and encrypted to ensure the user privacy. The collected information will be handled for standard cases of use described in this Privacy Policy.
We will, to the best of our ability, make sure that our sub-processors operate in full accordance with GDPR requirements before starting cooperation with them and require such sub-processors to comply with this Privacy Policy and maintain appropriate security to protect user information from unauthorized access or processing, unless we have no ability to do so (for example, where we are sharing information with regulatory authorities or courts). Nevertheless, we cannot be held responsible or liable for the use of any information that a sub-processor may execute, or that is gathered by sub-processors. Whenever applicable, users should acquaint themselves with Privacy Policies of any of the involved sub-processors' websites.
Data Retention: We will retain the gathered data for the period of the cooperation, but in no case longer than the maximum allowed by the existing legislation, unless You choose to withdraw it Yourself.
If you are a resident of the European Economic Area (EEA), You have certain data protection rights. Astartea strives to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.
The General Data Protection Regulation or "GDPR" gives certain rights to individuals in relation to their personal data. Accordingly, we are happy to offer transparency and access controls to help users take advantage of those rights. You (data subject) may send official requests to us regarding Your personal data via email to the following address: [email protected]
At any time, You have the right:
Should a data breach related to Your personal information occur, we will notify a relevant supervisory authority within 72 hours thereof.
After Brexit, the UK is no longer regulated domestically by the EU's General Data Protection Regulation (GDPR), which governs processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-GDPR (United Kingdom General Data Protection Regulation). The new UK-GDPR took effect on January 31, 2020.
Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling.
If you would like to exercise any of these rights (as a resident of UK), please contact us with a reasonable proof that you are subject to these rights via email to the following address: [email protected]
Please note, as we already stated most information we deal with is anonymized when we receive and process it, therefore, we cannot identify you individually, You need to provide us with some additional information to enable us to identify the user information you are referring to, it may be technologically impossible to identify your information, although we will try to accurately fulfill your request.
Astartea comply with the principles and requirements of data processing under the Lei Geral de Proteção de Dados Pessoais (LGPD), including, but not limited to, age-gating requirements. All the data received by using our services is anonymized and therefore falls outside the scope of LGPD.
We hereby inform You about the following rights You have under the LGPD:
If You would like to exercise any of these rights, please contact us via: [email protected]
Astartea comply with all the principles and requirements of data processing under the Personal Information Protection Law (the "PIPL"). The beforementioned principles includes among others: accuracy, accountability and security, purpose limitation, collection limitation, openness and transparency, lawfulness and necessity.
We hereby inform You about the rights You have under the PIPL:
If You would like to exercise any of these rights, please contact us via: [email protected]
Astartea comply with all the principles and requirements of data processing under the Virginia Consumer Data Protection Act (the "VCDPA").
We hereby inform You about the rights You have under the VCDPA:
If You would like to exercise any of these rights, please contact us via: [email protected]
Astartea expresses its willingness to comply with any and all the principles and requirements of data processing Colorado's Consumer Data Protection Act (CPA) that will be effective on July 1, 2023
If You have any questions in regard to Your rights under the aforementioned legislation, please don't hesitate to contact us via: [email protected]
Astartea retains information collected for a period of up to twelve (12) months, unless otherwise required by law or applicable contract. Astartea may retain the information it obtains about You as per the instructions of its customers or partners who provide such information or as required to fulfil our contractual obligations. In case any information is provided by You in participation of a survey or opinion-based application by Astartea, We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. After the applicable retention period, Astartea will only retain and may only use your data: (i) in an aggregated or anonymized format; (ii) to comply with its legal obligations; and (iii) to resolve disputes and enforce agreements. Please note that the use cases stated in this provision will apply as an exception to your data subject or consumer rights related requests.
Astartea may share your information with clients, customers, partners, the Group and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EEA resident, we may share your information with our non-EEA clients or the Group), subject to any contractual or legal requirements. You agree that all information processed by us may be transferred, processed, and stored anywhere in the world.
While some countries may not have data protection laws that are equivalent to those of the country in which you reside, we will take reasonable measures to protect your information in accordance with this Privacy Policy.
The Website is restricted to individuals over the age of 18. We do not knowingly collect, maintain, or use Personal Information from children under 13 (and in certain jurisdictions under the age of 16) years of age, and no part of the Website is directed to children under the age of 13 (and in certain jurisdictions under the age of 16). If you learn that your child has provided us with Personal Information without your consent, you may alert us at [email protected] If we learn that we have collected any Personal Information from children under 13 (and in certain jurisdictions under the age of 16), we will promptly take steps to delete such information and terminate the child's account.
Our website and the ads we service may contain links to other websites. You should be aware that we are not responsible for the privacy practices of such other websites as those may have different privacy policies and terms of use and are not associated with us. You agree that we cannot control these links and we shall not be responsible for any use of such websites.
Astartea may revise this Privacy Policy in our sole discretion, so review it periodically. If You continue to visit this Website or use our Services after such changes have been made, You hereby provide your consent to the changes. Astartea will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective immediately when it is posted (or upon notice as applicable). If You are concerned about how your information is used, bookmark this page, and read this Privacy Policy periodically.
Questions or concerns regarding our compliance with this Policy may be directed to [email protected] or contact us at:
Reg. address: Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117
Astarteawill address Your concerns and attempt to resolve any privacy issues in a timely manner.
If You are an EU citizen and feel that Astartea is not abiding by the terms of this Privacy Policy, please contact Us at the contact information provided above. If any request remains unresolved, You may contact the national data protection authority for your EU Member State.
Our prohibited content policy defines which types of advertising materials are unacceptable. Each advertisement submitted by advertisers is reviewed to verify that it does not contain any prohibited content. Any ad found to include such content will be declined.